In 2014, I established Trusted Business Coaches. Coming from the FMCG Industry, I saw first hand the challenges business owners faced trying to create their Ideal Business.

I have a passion for “challenging the traditional” way of doing things.

‘Traditional’ in business often means following established ways of doing things, whether they are the most effective or efficient.

It can be comfortable to stick with what is familiar, but it is important to also be open to new ideas and approaches… and Challenge The Traditional